Looking for that marketing idea that'll open the floodgates to streams of customers, blow away the competition and put your business on track not only to survive — but to thrive?
Marketing ideas are a dime a dozen. But the right idea is worth its weight in gold, because that's the one that'll help you grow a healthy business and take you closer to your business goal.
How do you get to that right idea — the one that'll make your target markets take notice? The one that'll make your cash register sing? The one that'll add names to your customer database?
Here at Marketing Ideas Advisor, we're all about free marketing ideas. You won't find graphs, in-depth marketing statistics and analyses here. Still, marketing can be a dry, weighty topic, so we've tried to diffuse some of the heaviness with graphics and levity. But make no mistake — your business success depends on taking marketing seriously.
What we offer is Reality Marketing — practical, common-sense, creative ideas and solutions for the busy self-marketer — that's you.
We have ideas, tips, strategies and examples galore. And you're welcome to steal any marketing idea you see here. But…
Why? Because when you choose the right marketing idea…
The value of a marketing idea can be hard to gauge at times, but here are some clues that you're headed in the right direction:
Ready to see these concepts come to life?
You'll see plenty of good information on this site. And by the time you're through exploring all the nooks and crannies where we've stored many good, small business marketing tips, examples and strategies, you'll probably start getting ideas of your own.
When your creative juices start flowing, and you're evaluating your marketing idea against the criteria we just talked about in “What makes a marketing idea the right one?” don't stop with just one or two of the clues to the right marketing idea. S-t-r-e-t-c-h your vision to see how far you can take your idea. Often, a good marketing idea is just another step or two from the right idea — the one that yields the maximum benefits.
Before you spend time, money and a lot of effort on marketing activities, make sure, first and foremost, that you're offering a quality product or service. Because…
Incompetence, shoddy merchandise, out-of-line pricing, poor service, fine-print “gotchas,” and other unprofessional practices that are a consumer's worst nightmare, will do you in. You cannot make a bigger mistake.
Start out with quality, and your marketing ideas have a good chance of succeeding.
Be comfortable with the marketing idea you decide to do. Marketing is not a one-size-fits-all activity. If it's not your style to wear a Marvel® Superhero costume, screaming about your “Marvel-ous Sale,” it won't work!
…Marketing Ideas Advisor will help you with ideas, examples, case histories, tips and strategies.
By the time we're through with you, you'll get the idea that our goal is to help you reach your goal. And you can do that easier if you explore our site fully.
If you want to print out sections that are particularly relevant to you, but you're concerned about saving trees (or ink), you might consider downloading the Fine Print product, which enables you to print multiple pages on each piece of paper. Some of Fine Print's features are free. Check out the Fine Print product (opens in a new window).
And don't forget to add us to the Favorites file of your browser (and/or to your social bookmarks, links provided at the bottom of the page) so that you can come back and visit us regularly for updated information (we're always dreaming up another marketing idea — or a hundred!) that'll help you grow your business to its full potential.
We're sure you'll be hard-pressed to find another marketing idea site on the Internet that's as comprehensive — and free! Let us help you to:
Here's what you'll find on Marketing Ideas Advisor's site:
Small-Business Marketing Strategies
Two simple concepts are at the heart of everything you do in marketing: Communicate Effectively and Build Relationships.
Any business consultant will tell you that a small-business marketing plan is crucial to success. So why doesn't every business have one?
See an example of a business that went from boom to bust in a heartbeat (something that can happen to any small business), and learn how a plan might have prevented the disaster.
Marketing Plan Samples
Of all the business tips or marketing strategies you'll see anywhere… don't ignore this one: You must plan for success.
Nothing eats away at your time, money — and especially progress — more than a scatter-gun approach to marketing. And that's what usually happens without a plan of action.
Creating a Marketing Plan doesn't have to be a daunting process. See 3 FREE simplified marketing plan samples that can get you started. Also, see FREE comprehensive marketing plan samples (the more planning, the better your chances for business success) categorized by business types.
Small-Business Marketing Tips
Don't underestimate the power of these foundational marketing principles to build a healthy business.
Create a Profitable Internet Business
You make an Internet business profitable by building a powerful Web site. What makes a Web site a powerful Web site? That's the one that:
See the Four-Step Process to a powerful Web site, a proven formula to making the kind of Web site that works harder for you.
…Get the most out of the Internet as a crucial marketing tool by learning what it takes to make a powerful Web site!
Free Courses and Learning Tools
You want ideas? Here's a real find. Download these FREE courses and learning tools to:
Stay in step with an ever-changing marketplace. Keep current with articles on marketing trends, unique strategies, e-commerce and other Internet news. Read about:
Don't Pay for Publicity — Get It Free!
Do you have a small advertising budget but big publicity needs? The answer to good visibility in the marketplace is not simply advertising or an occasional press release. Learn to tap your creativity — not your checkbook — and you'll: