Get Acquainted With The Faces Behind Marketing Ideas Advisor

Hello,

Nice to meet you. Through this intro, we hope you get to know us a little better and start to feel comfortable with us. We're glad you're here.

Photo of Valeria Taylor and John B. Good

First, a little philosophical musing so you get a sense of who we are.

Our “educated” guess is that you're a small-business owner, an entrepreneur, a nonprofit, or one of countless others who must do marketing on a shoestring. And you're looking for information — common-sense, easy-to-digest information based on experience and expertise.

Information is what the Internet is all about, and there's lots of it. We've seen many, many marketing-related sites on the Internet, and have been both impressed and disappointed. Very few sites are content driven to any great extent. Usually there is some general information followed quickly by the call (scream?) to action to immediately buy the product.

And yes, we have InfoProducts for sale too — that's our business. But we know that we can't get your sale until we get your trust — trust that we know what we're talking about, that we've done it ourselves, and that we're willing to share much of it with you — for free.

We wanted to offer you a site that was content-rich for three reasons:

Convenience. You don't have time to search the thousands of marketing-related sites on the Net or read 20 books.
Creativity. The examples and ideas we give you can jump-start your own creative engine so that you start looking at how each marketing activity can be done in a way that positions your business as unique in the marketplace.
Trust. When you start trusting the information we give you as useful and credible, you will feel comfortable that the direction in which we're pointing you is also credible.

Our concept is simple: Make marketing simple enough that the do-it-yourselfer can understand it, but be honest that it's not a quick fix, a panacea or an easy task. Marketing is a forever thing for businesses.

We really do believe that your success is our success. Word-of-mouth referrals only come through credible sources, and you are ours.

If you're looking for our credentials based on academic degrees, we've got some of those, too: Bachelor's in Journalism (emphasis on Mass Communications) for Valeria; Bachelor's in Economics and a two-year Electronics Technology stint for John.

Valeria Taylor

I've been in the marketing/pr arena for 20+ years, starting out as a reporter during and after college, and then moving into the public relations sector for large corporations and nonprofits. That provided a plethora of experiences and challenges that required creativity and long-range thinking.

After leaving corporate America in 1994, I hung up my own marketing shingle — and that's when the fun began. Helping small businesses, home businesses, organizations, nonprofits and entrepreneurs gain visibility was indeed fun, on many levels.

Applying this theory paid off for my clients. Here are a few examples:

A new-to-the-area financial advisor for a national investment firm, opening an office in a small community, increased her business 25 percent by first giving to the community — without asking for anything back. It started with a free “Investment Savvy” course. The locations and the unique approach made this a “standing room only” class nearly every time it was offered.
An art gallery generated a one-day $1,000 buying “frenzy” with just one idea that focused on collaboration with a framing studio.
A nonprofit overcame negative publicity to reach — and surpass — its fundraising goal by doing two simple things: The director faced the media (after just two media-training sessions) with honest, insightful and thought-provoking answers; and she became a one-person community relations “program” that gave her organization positive publicity.

To me, helping small businesses succeed with creative ideas and solutions is better than butter pecan ice cream. Almost.

John B. Good

John's meticulous attention to detail and his ability to put himself in the shoes (eyes?) of the Internet visitor puts him light years ahead of most Webmasters.

He devours anything written or said about the Internet, and in doing so, is in the forefront when it comes to Internet trends.

Long before the Internet “gurus” declared common sense and simplicity to be the general guide for Web designs, John had already dismissed the bells, whistles, flashes and gimmicks as distracting to visitors. He doesn't discount that animated graphics may be appropriate for some very informal or “fun” sites, but even then, they have to stop after a few seconds. (Let's have an amen to that!)

Always with an eye to the changing tastes and types of Web visitors, John chooses the route of usability over his own convenience. Sure, he could build a site faster, but its effectiveness would not meet his — or the client's or visitor's — standards.

For example, John's concern for usability led him to design techniques that allow our vision-impaired visitors to enlarge the content type. And, by not using tables as a design element, vision-impaired people can use reader technology to translate the content more easily.

Thanks for taking the time to get to know us. We hope you'll visit us often and recommend us to others who could use a marketing idea or two to boost their businesses. We'd like to be of help.

And we'd also like your feedback. Tell us what you like and where we can improve. It's through your constructive criticism that we can get better and offer a more valuable Web site, one that helps you grow and succeed in today's tough — and exciting — business climate.

Explore these pages of our Web site for valuable insights into result-oriented marketing:

Marketing Ideas Advisor Home Page
See plenty of examples of how to get to the right marketing idea when you plan your marketing activities. It'll save you time and money, and bring you valuable results.
Marketing Plan Samples
Planning is the bedrock of any business or marketing strategy. See many FREE marketing plan samples and start planning for your success.
Small Business Marketing Tips
Don't underestimate the power of these foundational marketing principles to build a successful business.
Create a Profitable Internet Business
Find out what's involved in building a Web site that draws traffic — and profits — into your business.

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