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Small Business Marketing Strategies
and Other Business News

One of the best small business marketing strategies you can adopt is to keep current with marketing tips, trends, consumer preference shifts, e-commerce and other Internet news.

Marketing- and small-business-related articles will give you a heads-up so that you can adjust your marketing plan to accommodate the shifts.

Marketing never sleeps, and neither can you when it comes to staying a step ahead of an ever-changing marketplace.

New articles will be posted regularly, so check back often.

Articles:

Is Your Business Identity Hurting Your Marketing Strategy?
Your marketing strategy must consider initial impressions, and what they say about you. You may not get a second chance to change a perception about your business. If you want to convey to your target market that you are unique, trustworthy, experienced or creative, then say that with the signals… Read entire article about business identity (opens in new window).

Business Plan Basics
The best way to show bankers, venture capitalists, or angel investors that you are worthy of financial support is to show them a great business plan. Make sure that your plan is clear, focused and realistic. Then show them that you have the tools, talent and tenacity to make it happen… Read entire article about business plan basics (opens in new window).

Business Plan Maintenance
A business plan is not a one-time document, at least it shouldn't be. Most businesses put together a business plan during their start-up phase to organize, attract partners and employees, and to try to get a loan or financial investment. Unfortunately, far too often, once the company has started up the plan isn't touched again… Read entire article about business plan maintenance (opens in new window).

Business Plan Mistakes
Why make mistakes that could cost you time, money or customers? Learn how to avoid common business plan mistakes… Read entire article about business plan mistakes (opens in new window).

The Most Overlooked Marketing Strategy
Would you like a marketing strategy that can help you build your business, possibly save you hundreds in advertising dollars and cost you next to nothing? This effective — and vastly overlooked — marketing strategy involves… Read entire article about overlooked marketing strategy (opens in new window).

Design Your Plan to Fit Your Business
Business planning is about results. Make the contents of your plan match your purpose. Don't accept a standard outline just because it's there… Read entire article about designing business plan (opens in new window).

Gathering Information For Your Plan
Finding information about your business, industry and competitive companies is a crucial component of a business plan. Fortunately, in recent years the Internet has made information gathering simple and easy, but sometimes the best information is found much closer to home, with real people, in real time… Read entire article about business plan information gathering (opens in new window).

Do I Need a Business Plan?
Not everyone who starts and runs a business begins with a business plan, but it certainly helps to have one. If you are seeking funding, you will certainly need a comprehensive business plan that is well thought out and demonstrates sound business reasoning… Read entire article about needing a business plan (opens in new window).

Moneymaking Marketing Strategies for Nonprofits
If you think that creating marketing strategies is just for “regular” businesses, think again. No one has more competition for money, time and involvement than nonprofits. Nonprofits face the same problems that businesses face and need… Read entire article about marketing strategies for nonprofits (opens in new window).

Make Your Sales Presentation Make the Sale
As a salesperson, you are the most important sales presentation. But, have you considered that the materials you use for show or to leave with prospective clients can be a deal-buster? While your appearance and behavior are vital to making a good impression, the appearance and appropriateness of your sales presentation materials can signal… Read entire article about sales presentations (opens in new window).

 

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