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Make a Web Site That
Draws Increased Web Site Traffic
and Gets Results

You can make a Web site dance with animation and write killer sales copy, but you won't draw increased web site traffic and the results you want until you apply this Four-Step Process.

The Process revolves around this fundamental reality:

People — and that includes your target markets — use the Internet's search engines primarily to search for information and look for solutions. So, it's to your advantage to make a Web site that answers their needs.

But…

…chances are extremely good that you will fail. Why?

First — You didn't make a Web site that satisfies searchers' needs for quality, in-demand content related to your product or service, and

Second — You didn't write the content in a format that satisfies the search engines' criteria for high ranking.

Use this Model to Make a Web Site That Gets Results

Our focus here is on building Web sites that will be ranked highly on free search engine listings.

If you pay search engines to get listed, such as the Sponsored Links or Pay Per Click options — and you plan on paying forever — then you won't have to pay as much attention to satisfying the search engines (but you still have to satisfy the searcher).

However, if you want to take advantage of free search engine listings (while they are still free), then you need to make a Web site right — right from the start.

The model for building an effective Web site can be pared down to this Four-Step Process designed to get you the results you want:

In that order.

Step #1:
Make a Web Site Informative with Great Content

If the first thing a surfer sees, when she gets to your Web site, is your sales pitch, you've pretty much lost her. People are looking for information, remember? Give them high-quality content that informs, educates, entertains — whichever is appropriate for your business.

Also, when you make a Web site that is theme-based, it will fare better with search engines' ranking criteria than a site without a strong focus. A theme-based site is the collection of Web pages that contribute to a specific topic, or site concept. And your site concept is what your business is about.

Here's an example that'll we'll follow, both from your perspective (as the business owner), and from the viewpoint of the searcher:

Turn a Surfer into a Visitor

A surfer searching for Indian jewelry is basically “window shopping.” She's browsing, looking around, waiting to see if something catches her eye.

She isn't looking specifically for you; she's looking for information. So you have to quickly convince her that she's arrived at the right place, a place where she might want to grab a cup of coffee and visit for awhile, because:

How do you do all that?

Not with glitz, flash, fast talk and no substance. And certainly not by going for the jugular (her wallet).

Make a Web site that uses content to build trust and credibility. Save the selling for last, and you'll be light years ahead of most of the sites on the Internet today.

Only after you've satisfied her need for information, will you — ultimately — earn her trust and finalize the sale, or, at a minimum, get her email address.

That email address is very important to you, because it's your only opportunity to maintain a connection with the visitor and start building a relationship via an informational online newsletter (e-zine) or other email communication. For more information on the importance of keeping in touch with your customers and visitors, visit Marketing Ideas Advisor's Small Business Marketing Strategies page.

Step #2:  Make a Web Site Attract Targeted Traffic

You've heard it said before, that the key to building traffic for a bricks-and-mortar business is location, location, location. Well, for online success, the key to increased web site traffic is information, information, information.

When you attract surfers to your site with the information they are seeking, you are drawing in a precious commodity: your target market. These are your potential customers.

And how do you get them to your site?

With the most overlooked and underestimated — but most important — factor in building an effective, results-oriented Web site: Words.

How Do Words Result in Increased Web Site Traffic?

It's all in the nature of how people search for information on the Internet. The other side of the coin is how you write the content. Netwriting is unlike any other writing you've done before.

Here's how it all works.

Let's get back to that surfer looking for information about Indian jewelry. She doesn't know you exist or she merely would have typed in your URL (Web address). Instead, she accessed a search engine and typed in words that described what she is looking for, like “Indian jewelry,” “Native American Indian jewelry” or “Jewelry feathers.”

Those words or phrases are called keywords, and they play a vital role in two ways:

 First, keywords help attract targeted traffic — and those are the people who are interested in the specific keyword that your Web page is about, and

 Second, keywords help search engines find and rank your site.

When our surfer typed in “Indian jewelry,” the search engine displayed its results in the form of a list of Web pages that include the keyword, “Indian jewelry.” This list may go on for several pages and may include many thousands of Web pages. The trick for you is to get listed as close as possible to the top because your surfer's patience may be thin, her time may be limited or she has too many choices.

So, if your “Indian jewelry” Web page is among 15,000 other “Indian jewelry” pages, how can you get the search engines to give you top billing — or close to it?

How Search Engines Determine Your Fate

Search engines are businesses. Their mission is to make the Internet more useful. Their customers are the searchers. Their product is the list of quality, informative pages that are relevant to the keyword the surfer types in.

Content is king on the Internet. If you make a Web site that contains useful information, using the keyword "Indian jewelry" often (that's called keyword density), and most of the other Indian jewelry Web sites are set up as sales sites that simply show the items and prices, you could find yourself rising to the top of the list.

In other words, to make a Web site that's effective, you must give the searcher what she wants: quality information and solutions. And you must give the search engines what they want: Web pages consisting of keyword-focused content that are part of a theme-based site.

Step #3:  Presell and Prepare the Visitor

Web pages that focus on a keyword (or phrase) are an important part of good search engine ranking, but it's the quality of the information that inspires trust and confidence in the surfer.

Just as you would dazzle a customer, who walked into your store, with your knowledge and with all the benefits that your product or service will provide, so must you convince your Web site visitor that:

You've set the tone for likeability and credibility with effective Netwriting, and you've given her plenty of free information. Plenty. Don't make the mistake of withholding something the visitor can — and will — click away to another site to get.

Make your Web site get results by preselling, or preparing, that visitor to give you Your Most Wanted Response — which is most likely buying your product or service, or, at a minimum, giving you that all-important email address.

Effective preselling encompasses everything you do to make a visitor trust you. When you make a Web site that gives away lots of good information and other incentives, and you make it easy to do business with you, you are building a relationship. And that's an important step for online businesses, where fast talk and outrageous “deals” pop up everywhere.

Leave the hustle for those '70s dance parties. It's out of step for all businesses, and especially for online businesses, where virtual relationships make credibility harder to establish.

Step #4:  Make a Web Site Make Money for You

You've developed a theme, and you've keyworded and netwritten your little heart out. You've generated targeted traffic to your site. You've given your visitor excellent content on an easy-to-use Web site. You've established credibility and gained her trust. She's primed for your offer. She's worked her way to your sales page, and she's ready to commit — or at least she's open to the possibility.

Now, it's time to monetize.

Make it easy for her to get off the fence:

See the Additional Free Information links below to find out how you can write for the Net in a way that helps monetize your site.

Now — Want to Make Even More Money?

Just because you're seeing action (traffic and sales), doesn't mean that's the end of your opportunity for profits. Why not make a Web site that works even harder for you by monetizing in other ways?

In addition to the product or service you sell, consider these other streams of income (and visit the Additional Free Information links at the end to find out more).

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Local Businesses Can Build a Web Site That
Attracts Local Customers

In the past, local businesses with local customers didn't see the need for a Web site. Now, “to make a Web site or to not make a Web site?” is no longer a valid question for local businesses. Here's why:

Some major search engines, like Google® and Yahoo!®, are going local, which means that surfers will soon be able to search, not only by type of business, but also by location.

As a local business with an effective Web site, you'll be able to:

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So, whether you have a Web site that's not giving you the results you want, or you're without a Web site (and maybe, until now, without much of a clue about what makes an effective web site), remember these important steps:

That's the Four-Step Process that will help you make a Web site useful and informative to increase web site traffic. And, most important, you'll make a powerful Web site that gets results!

Now, if you're wondering how these Four Steps get integrated into the process of actually building a site, check out Site Build It! (SBI!), an all-in-one system that walks you through every step of your site construction — and provides all the services you would ordinarily have to do piecemeal, like: brainstorming critical keywords, finding Web site hosting, researching and submitting to various search engines, etc. This site was built using SBI!, and the time savings and technical support were invaluable.

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Additional Free Information

Here are links to more free information that will help you make an effective Web site. Most of this information is in e-book format, which you can easily download. There's no catch and no obligation to these free e-books. Learn the insider secrets of how to make a Web site work harder for you.

The Service Sellers Masters Course. Learn how to select the most profitable keywords for your site concept through this free e-book. Although this course was designed for people with a service to sell rather than a product, the concept of using keywords and building a credible relationship with potential customers through high-value, trust-producing content applies to all types of businesses.

Netwriting Masters Course. The importance of using the right words when building a Web site cannot be overestimated, because the right words sell — not graphics or technology. If you want to sell more, write better. Follow this process to write copy that generates traffic — and profits.

Make Your Content Presell. If you'd like to learn how to make a Web site that's tightly focused, search-engine friendly, theme-based — and one that will attract targeted visitors, check out this free guide. You'll save lots of time and, more important, you'll make a Web site that's low-cost, professional looking — and a Web site that gets results!

The Affiliate Masters Course. As an affiliate of various merchants, you never have to manufacture a product, process an order or ship a thing. You create a Web site based on your area of interest or expertise, so that you can write about it credibly. Then you provide links to affiliated merchants that offer products related to your site's theme. A sale means money in your pocket.

Google AdSense (opens in a new window). Earn more money by displaying ads that are relevant to your Web site's pages. There's minimal effort and no cost to you. You get a share of what Google gets from the advertiser every time an ad is clicked from your site and the sale is made.

Site Build It!. Build your powerful Web site the smart way: Use an integrated system that gives you all the tools you need to do the job, from point-and-click site building to search engine submission — and everything in between. Save lots of time and build it faster and easier.

 

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